Privacy Policy

This Privacy Policy provides you with details about the personal information we collect from you, how we use your personal information and your rights to control personal information we hold about you.

Blue Velvet Shoes is committed to your right to privacy and will only process personal information you provide to us in accordance with applicable data protection laws.

Please read this policy carefully as it explains the personal information we collect about you and how such personal information is handled. By your continued use of our website and services, you confirm that you have read, understood and agree to this Privacy Policy in its entirety. If you do not agree to this Privacy Policy in its entirety, you must advise us accordingly. We reserve the right to amend this policy from time to time, without notice.

If you have any questions about how we collect, store and use your personal information, please contact us by email at

Collection of Personal Information

We may collect and process the following personal information:

  • Your name;
  • Your email address
  • Payment processing information;
  • Postal and billing address;
  • Landline or mobile telephone number;
  • Other contact details;

If you use our website, we may also collect information about you or your computer when you browse to allow you to use the services available, and also collect anonymous information about you or your computer for analysis to support continual improvements to our website and services.

We will also send you regular news and updates about Blue Velvet Shoes. If you no longer wish to receive these communications from us, please follow the “unsubscribe" instructions provided in any of our newsletters.

Storage of Your Personal Information

We will only retain personal information if it is required for a specific purpose. We have a statutory duty to keep certain records for a specified minimum period. We will not retain any data for longer than 5 years. We will also retain and use your personal information as necessary to comply with our legal obligations.

Website Usage and Cookies

If you are using our website, we will use your personal information to help you to log on to your account and enter into restricted areas of our website and to permit future use of the website. We may use your IP address to help diagnose problems with our server, or to administer our website. We may conduct analyses of user traffic to measure the use of our sites and to improve the content of our website and our services. These analyses will be performed through the use of IP addresses and cookies.

We may also use cookies to enable the signing in process after you have registered with us and to provide you with more tailored information when you return to our website. A cookie is a piece of information that is stored on your computer's hard drive by your web browser. Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you reject the use of cookies, please note that the efficient operation of the website that you are using may be affected.

Third Party/ Data Sharing

We will only disclose personal information about you internally and to third-party suppliers who perform certain functions on our behalf, such as website administration, technical IT support, data maintenance, marketing activities, or elsewhere when you have consented to such disclosures, or where such disclosures are required or permitted by law.

We take responsibility for the data that we collect about you and require those third-party suppliers with whom we share your data to apply an appropriate level of protection as compliant with the law. We ensure that we have a relevant data processing agreement in place with each third party that we work with to ensure they are compliant with privacy and data protection laws.

If you do agree but later change your mind, you may contact us and we will ensure any activities stop as soon as possible.

Security of Personal Information

We use reasonable and appropriate administrative, technical, and organisational measures to safeguard personal information against loss, theft and unauthorised uses, access, disclosure, modifications or destruction.

We take steps to regularly validate the personal information we hold to ensure that the information is accurate and, where necessary, up to date. Information that is no longer required for any valid business purpose, and that we are not required to keep pursuant to any applicable law, will be routinely destroyed by secure means.

Your Rights

You have certain rights under data protection laws to:

  • request access to the personal information we hold about you;
  • prevent the processing of your data for direct-marketing purposes;
  • ask to have inaccurate information held about you amended or erased;
  • prevent processing that is likely to cause unwarranted substantial damage or distress to you or anyone else;
  • request that the processing of your information is restricted
  • object to processing of your information (including the right to object to processing on grounds related to your particular situation where we are relying on the legitimate interests condition as a legal basis for processing).

These rights may not apply in some cases, including where we must comply with legal requirements, where it would violate the rights of someone other than the individual requesting access, or (in the case of your right to request access to your personal information) where the request is manifestly unfounded or excessive.

If you would like to request access to, correction, amendment, or deletion of your personal information, please contact us using one of the methods below.

Your request will be processed without delay and you will receive a response within one month of receipt of your request. Please note that this period can be extended by a further two months where the submitted requests are complex and/ or numerous. In such a case, you will be informed about the extension of the compliance period and the reasons for it being necessary within one month of receipt of your request.


If you have any questions about this privacy policy, you can email at or write to:
174 Kings Road, London, SW3 4UP